⬤ UOMO Men´s Fashion
Case Study

Concept Project

Logo & Typeface

Webdesign

Brand Identity

2022/23

⬤ Description

Uomo is a special case study, because i designed 3 different types/ sections for it.

UOMO is an e-commerce store, but has its own brand, wich delviered every 3 months a different collection wich has his own webiste and flair.

There is the UOMO-Classic , UOMO-VINTAGE & UOMO-LUXURY.
UOMO Classic is the streetwear Collection. Uomo Vintage is the mix of the 90s vintage vibe with a modern day style. poster and pictures are designed with a “scanned” texture wich gives them an asthetic look. Uomo Luxury is the “luxury” collection. its designed for men who chose an elegant timeless style, with an exclusive look. pictures and poster are designed with a “tv asthetic”. this stlye elevate the vibe of this collection. i also have some other collections in mind. one of them is a fitness collection & the other is a “cyberpunk” collection wich is very much in demand these days.

⬤ Logo Design

I chosed a Sans Serif font, because it’s a font that seems young, approachable, simple, and transparent. In terms like "What you see is what you get". This is exactly what the younger generations expect from brands when they look at them. All High End brands like Yves Saint Laurent , Balenciaga, Burberry, Berluti and Balmain rebrands their logo to match this attitude. Thats why the logo is simple and bold ― aimed for younger generation.